Designing a brands identity is about understanding what makes them tick and translating that into something tangible, something people can feel and connect with.
It's not just about making things look pretty; it's about establishing an emotional connection, an affection that sticks in people's minds long after they've encountered your brand.
I like to think I have a sixth sense for what makes a brand unique and finding creative ways to bring that to life. (Bit of magic, a dash of strategy, and a whole lot of heart.)
From the outset, it was clear that Gromz Threads required a brand identity that seamlessly blended surf and skate culture with a youthful, adventurous edge. The client wanted a logo that was bold, expressive, and distinctly coastal. Through a deep dive into the brand’s vision, we developed a logo, submarks, and apparel graphics that truly embodied the Gromz Threads ethos.
NORTH needed a visual identity that embodied leadership, strategic guidance, and high performance. The client sought a brand that conveyed precision, trust, and adaptability while maintaining an adventurous and inspiring feel. Through a deep understanding of NORTH’s values and mission, we developed a logo, brand marks, and supporting visual elements that align seamlessly with their purpose.
The Cottesloe Cabin is a beautifully curated short-stay accommodation that embodies effortless coastal luxury. Initially created in 2018 as a standalone brand, it has since expanded into a full portfolio under the Cottesloe BnB umbrella, with a suite of complementary sub-brands. Thanks to its classic typeface and minimalist iconography, The Cottesloe Cabin identity has remained timeless while allowing for flexibility and cohesion across multiple properties.
BRANDING PROCESS
Effective branding can define the success of your business. Take the leap and invest in a personalised creative review to see where your brand stands and how it can improve.
This interactive process will bring clarity to your brand identity, helping you establish a solid foundation to build on. Armed with this knowledge you can build a brand you are proud of.
