One of the most enjoyable projects is to develop a corporate identity.
Secret Weapon always strives to carefully consider their clients briefs and turn them into a representation of their brand they are proud to have as the face of their company.
Asics Gel-Blur33 Campaign
The new ASICS GEL-BLUR33 are the ultimate choice when it comes to finding a light weight trainer
that meets all of your needs. This in-store artwork was part of a complete suite including posters,
table mats and aprons, tower headers and wings as well as wall boxes.
Brochure designed for a new dance school started at C3 Church, Bridgeman Downs.
House of Hoops Campaign
The Foot Locker uniform stripes have been subtly applied to a serious basketballer
about to slam dunk his ball. This was to position Foot Locker staff as experts who understand
customers who are passionate about their sport. This in-store artwork was part of a complete suite
including posters, table mats and aprons, tower headers and wings as well as wall boxes, wall inserts,
wall panel skins, bench decals and a variety of web elements.
One of Secret Weapon's first clients was Grace Lutheran College. This College is still a valued client
and we produce press ads, posters, billboards, on site signage, brochures, newsletters, internal logos
and direct photoshoots together. Grace Lutheran College also started a swimming school which Secret Weapon
created the logos and marketing collateral for. Other schools have joined with us, including Living
Faith Lutheran Primary School, Grace Lutheran Primary School and Narangba Valley State School.
Secret Weapon has been responsible for the rebrand of Grace Lutheran College, Living Faith Lutheran
Primary School and Grace Lutheran Primary School and stationery roll out thereafter.
Grace Lutheran College
Secret Weapon designed a marketing tool to inform the local community how Grace Lutheran College's
Caboolture Campus has grown. The passport concept was used to illustrate the journey the college has
been on and create an invitation for new students to jump on board.
Nike Young Athletes Campaign
Getting your kids approval on any shoe makes life a whole lot easier to get them dressed in
the morning. Kids really test out their footwear - so if Nike shoes get a kids ‘tick of approval’
you know they are worthwhile (and by purchasing them at Foot Locker, Mum can't get it wrong).
This in-store artwork was part of a complete suite including posters, table mats and aprons,
tower headers and wings as well as wall boxes, window decals and a variety of web elements.
Press, Bottle and Cup Design
Appointed lead designer of Ecococoon prior to its launch date in 2009, Secret Weapon has since enjoyed developing their logo, packaging and press advertising. The stainless steel bottle and cup illustrations have been a fun collaboration with the very talented artist Kylee Burgess.
Asics Gel-Kayano19 Campaign
Using expression though artistic illustration, the shoe explodes from the drawings to create movement
and excitement. The black and white colour palette was used primarily to hero the shoe and its colour.
There are just a couple of colour splatters to compliment the style.
This 'his and hers' in-store artwork was part of a complete suite including posters,
table mats and aprons, tower headers and wings as well as wall boxes and shelf talkers.
The Coffee Club
Broncos Press Advertising
Secret Weapon has worked with The Coffee Club on a variety of promotions including their sponsorship
teams the Brisbane Broncos and Brisbane Roar FC. The displayed Broncos press ads were designed to
have a 'tongue in cheek' approach to the relationship between the the football team and the cafe group.
They were part of a campaign published in separate editions of the official Bronco Magazine.
The Coffee Club
This Christmas card was designed to be sent to all of The Coffee Clubs suppliers, partners and franchisees.
The Coffee Santa concept was brought to life by artist Kylee Burgess.
Secret Weapon has worked with The Coffee Club on a variety of other marketing elements such as posters,
menus, table talkers, press ads, invitations and programs. We have also designed supporting logo designs
and provided art direction on creative photoshoots.
Locker for Women Campaign
This campaign aims to increase the awareness that Foot Locker is the go-to place for women’s
active footwear by talking to women in their language. The ‘quote’ appeals to the social athlete,
while the ‘imagery’ ensures it does not exclude the serious athlete. This in-store artwork was
part of a complete suite including posters, table mats and aprons, tower headers and wings as
well as wall boxes.
King Of Knives
In-store Promotional Posters
For two years Secret Weapon designed King of Knives in-store promotional posters and signage.
Tight deadlines and small budgets were a great challenge to create eye catching collateral
with a simple message.
se7en Gourmet Takeaway
In-store Illustration Wall
Secret Weapon was appointed as the designer to create se7en's logo and set up the brands
complete look and feel. The artwork shown is an in-store illustration wall - created to
compliment all of their offerings while maintaining a 'fun factor'. Extracts of this wall have also been
used in their food court franchises. Other elements designed for se7en by Secret Weapon include takeaway
containers, sandwich wrap, coffee cups, menus, labels, napkin holders (now wipe everything except
that smile off your face), in-store posters, e-cards, Friends with Benefits loyalty cards, brochures,
gift cards, store design and more!
Back to School Campaign
If you visit Foot Locker for Back to School gear you will get top marks from your mates!
(Beware: students won't be able to get the cool sneakers and bags out of their heads -
as expressed though doodles on the school desk.) This in-store artwork was part of a complete
suite including posters, table mats and aprons, tower headers and wings as well as wall boxes,
wall panel skins, window decals and a variety of web elements.
C3 Live the Dream
Secret Weapon was invited by C3 Church, Bridgeman Downs to create their Building Fund brochure for three consecutive years.